Marketing Outsourcing
A way to achieve effective marketing within an organization without the time and expense of hiring in-house specialists. When the focus is on business development and sales, there's often no time for other support functions (e.g., marketing support for sales, lead generation, social media management). Often, marketing functions are spread across other departments or assigned to a single marketer who becomes overwhelmed with routine tasks. One solution is to outsource part of the marketing to contractors - external marketing agencies.
Both strategic and operational marketing functions can be outsourced to us as an external marketing partner with specialized knowledge, tools and professional staff to provide a complete set of marketing services. And because we are responsible for the effectiveness of the program, SellPromo reports regularly on the results of the activities performed.
Saving time
Saving money
Easy scaling of activities
Access to expert knowledge
What we do in outsourcing:
Social Media Management
- Facebook, Instagram, LinkedIn, TikTok
- Content planning
- Targeting and strategy
- Copywriting
- Creating creative
- Managing groups
- Gamification
- Efficiency evaluation
Search promotion and SEO
- SEO Strategy
- Website Audit
- Website Keywords
- Content Optimization
- Technical Optimization
- Usability Analysis
- Semantic Core
- Conversion Optimization
- SEO for E-Commerce
Targeted advertising
- Bing, Google, LinkedIn, Facebook, Instagram
- Programmatic
- Search Keywords
- Lead Generation
- Remarketing/Retargeting
- Conversion Optimization
- Targeting and Segmentation
- Set up and management
Email Activities
- Email Strategy
- Email segmentation
- Database selection and management
- Cold email outreach
- Campaign nurturing
- Triggered mailings
- Personalization
- Setup and management
Copywriting services
- Content strategy
- Brochures
- Infographics
- E-books and datasheets
- Blogs and articles
- Product descriptions
- Sales playbooks
- Storytelling
- Social media content
Graphic and Web Design
- Graphic elements
- Media Advertising
- Graphic Images
- Icons
- Web pages
- Landing Pages
- Presentations
- Responsive Design
- UX and UI
Partial or complete outsourcing of marketing functions to a single contractor provides a single point of accountability. For the client, besides the organizational aspects (how to prepare and execute everything properly), the question of effectiveness remains important (how to be sure that the results are objective). Modern analytical and automation tools allow very precise tracking of results. Accurate monitoring ensures clear accountability. Simply put, your external marketing partner is accountable for results.
Reasons why companies outsource some or all of their marketing:
Do you need a marketing services contractor?
If you need a contractor or are dissatisfied with the results, work or terms of cooperation with your current contractor, write to us - we will prepare a commercial proposal or conduct an audit for you. Compare the cost of services, evaluate the forecast and choose a partner with the best conditions.
KEY STAGES
Check if my company needs marketing outsourcing or if it's better to create our own marketing department
Key points to consider
Marketing outsourcing does not compete with an in-house marketing department
In fact, marketing outsourcing can actually strengthen your marketing team. On the one hand, you can delegate routine and monotonous functions to contractors, freeing up valuable employees for more important and strategic activities. On the other hand, by working with an agency, you gain access to new experience, knowledge and skills, especially when it comes to activities you have not done before.
A lifeline for small businesses
Marketing outsourcing is ideal for small and medium-sized businesses looking to promote and develop their business. It is significantly less expensive than hiring a single marketing manager.
