We are a group of marketers, designers and analysts who are passionate about technology and complex industry and product solutions. We take great pride in our work. With experience working on strategy, product and design projects both in agencies and on the client side, we have combined our unique expertise, industry approaches and methodologies to help truly great companies thrive in the marketplace and find the clients without whom that development would be impossible.
Since our founding in 2013, we have been supporting technology, industrial and IT companies. We are trusted by CEOs, executives, marketing, sales, and business development professionals for the development of marketing strategies and the execution of a variety of initiatives aimed at attracting new business, identifying new growth opportunities, and driving sales.
We do not replace sales and marketing departments; rather, we complement them by testing hypotheses, experimenting with new opportunities and tools, and taking into account the specifics of each business. What do we rely on? Audience engagement (segmentation, personalization, customization), content management, promotion methodology and methods, channel management (integrated campaigns, omnichannel approach, combination of online and offline), promotion and sales strategies and tactics, use and implementation of frameworks (segment-based, persona-based, account-based).
Understanding the markets and business specifics of our clients allows us to bridge the gap between marketing and sales to achieve high results.
We are B2B marketers who take great pride in our work. Each of us has decades of experience, including working on the customer side (technology equipment manufacturers, distributors, system integrators). This helps us to see the big picture and find the best solutions for the tasks at hand.
Business Developement
Clients
Finance
Kathrine
Operations
Job postings as an icebreaker for cold outreach: A Method for Uncovering the Precise Needs of Prospects