The era of simple sales scripts in B2B is irrevocably fading. Customers recognize them within the first few seconds of a conversation or interaction and immediately declare disinterest or irrelevance. Out of habit, salespeople also tend not to listen to what the customer is saying and continue to follow standard algorithms, annoying customers with standard product questions. While some traditional techniques and mechanics still work, attracting and interacting with customers, especially prospects, is becoming increasingly difficult amidst the global information noise.