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Solution

NetApp Data Storage

CUSTOMER: SYSTEM INTEGRATOR

Task: returning departed and “sleeping” customers, promoting a new NetApp storage solution

Activities:

development of the concept and the script teaser campaign
teasers branding
landing page and teaser letters creation
Carrying out the scenario campaign
Lead Generation and Needs Collection
20% – A- and B-leads, 74% – A-, B- and C-leads