Task: returning departed and “sleeping” customers, promoting a new NetApp storage solution
Activities:
♦ development of the concept and the script teaser campaign
♦ teasers branding
♦ landing page and teaser letters creation
♦ Carrying out the scenario campaign
♦ Lead Generation and Needs Collection
♦ 20% – A- and B-leads, 74% – A-, B- and C-leads