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Lead Generation

LEAD GENERATION

SellPromo not only detects leads, but also helps to generate them and ``grow them up``. We understand that despite all efforts no one can turn each and every lead into a customer. We also know that sales people do not have the time to process all early leads. That is why we offer our services to process the leads at the early stages of the sales funnel (detection of needs, collection of primary data, making first appointments, etc.).

BANT METHODOLOGY TO QUALIFY THE LEADS

In order to get qualified leads, we carefully examine your company, your products and services. As a result, we can ask better questions to get useful information about budgets, decision-makers, requirements, and time frames. Our marketing experience enables us to be one step ahead of many other organizations, especially in IT and telco industries.

SellPromo uses BANT methodology in all lead generation activities.

According to BANT, every lead is evaluated in the following areas:

    • Budget: What is the size of the prospective customer’s planned budget?
    • Autority: What is the function of the contact person? Who is the decision-maker?
    • Need: What kind of business needs does the customer have? What kind of solutions can satisfy those needs?
    • Time-frame: When can we expect the second call and the decision to buy?
WHAT IS A, B, C, ETC. LEAD?